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  • 1994

    The first cabinet of Europa was born, and began to change the Chinese's perception of the kitchen

    广州康洁厨柜企业有限公司成立(“康洁”为“欧派”注册前所用商标),率先将欧洲“整体厨房”概念引入中国。 Guangzhou Kangjie Kitchen Cabinet Enterprise Co., Ltd. was established ("Kangjie" is the trademark used before the registration of "Europe"), and it was the first to introduce the European concept of "whole kitchen" into China.

    欧派第一套整体橱柜诞生,开创中国工业化生产现代橱柜的先河,掀起中国“厨房革命”风暴。 Europe's first set of integrated cabinets was born, creating a precedent for the industrial production of modern cabinets in China, and setting off a storm of "kitchen revolution" in China.

    中国第一家橱柜专营店“康洁橱柜五羊商场”开业。 The first cabinet franchise store in China, "Kangjie Cabinet Wuyang Shopping Mall" opened.

  • 1995

    Be the first to enter the real estate real estate supporting cabinet market

             

    成立装饰工程公司,导入厨房与装修一站式服务理念。 Established a decoration engineering company to introduce a one-stop service concept for kitchen and decoration.

    率先进入房地产楼盘配套橱柜市场。 Be the first to enter the real estate real estate supporting cabinet market.

  • 1996

    "Europa" trademark successfully registered

    “欧派”商标成功注册。 ● The “Europe” trademark was successfully registered.

    开展全国范围内的“现代橱柜消费指引”活动,引导消费,培育市场。 Carry out the "Guidelines on Modern Cabinet Consumption" activities nationwide to guide consumption and cultivate the market.

  • 1997

    For the first time, the spirit of "pursuit of perfection"

    罗浮山干部会议上首度提出“公平、光明、团结、自由”八字合作方针。 ● For the first time, the Luofu Mountain cadre meeting proposed the eight-character cooperation policy of "fairness, light, solidarity, and freedom."

    提出“追求完美”的企业精神,为未来发展指引了方向,并提供了强大的精神动力。 Proposes the corporate spirit of "pursuit of perfection", which guides the direction for future development and provides a strong spiritual motivation.

    工厂迁入广花路鹤边桥,生产厂区第一次大规模扩充。 ● The factory moved to Hebian Bridge, Guanghua Road, and the production area was expanded for the first time.

  • 1998

    The industry's first to promote honest marketing

    推出“货比十家”诚信营销,实行“质量保证金卡”服务。 Introduce "good shopping ten" integrity marketing and implement "quality guarantee gold card" service.

    拓展北京、上海、长沙、杭州等省外中心城市。 Expand Beijing, Shanghai, Changsha, Hangzhou and other central cities outside the province.

  • 1999

    Create a precedent in the cabinet industry chain

    强力推动全国营销网络建设,开创橱柜业连锁经营先河。 Strongly promote the construction of a national marketing network and create a precedent for the chain operation of the cabinet industry.

    欧派代理加盟制体系初见雏形,在全国一百多个大中城市建立专营商场和服务中心。 Europe's agent franchise system has begun to take shape, and franchised shopping malls and service centers have been established in more than one hundred large and medium cities across the country.

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    2000

    The first set of "2000 functionalized cabinets" of Opal was born

    欧派第一套“2000功能化橱柜”诞生,正式宣布开启中国“橱柜电器配件一体化”进程。 Europe's first set of "2000 functionalized cabinets" was born, officially announcing the start of China's "integration of cabinet electrical accessories" process.
    欧派年销售额突破1亿元。 Europa's annual sales exceeded 100 million yuan.

  • 2001

    The first set of green environmental protection products of Opal was born, and the industry took the lead in introducing environmental protection concepts.

    广州江高厂区建成投产,欧派拥有了第一块属于自己的发展基地。 Guangzhou Jianggao Plant was completed and put into operation. Oupai owns its first development base.

    “欧派”厨柜被评为国家质量监督检测“质量十佳放心品牌”。 "Europe" kitchen cabinets were rated as "Top Ten Quality Assured Brands" by the National Quality Supervision and Inspection.

    欧派第一套“21世纪风“系列绿色环保产品诞生,业内率先引入环保橱柜概念。 Europe's first set of "21st Century Wind" series of green environmental protection products was born, and the industry was the first to introduce the concept of environmental protection cabinets.

  • 2002

    Create a new concept of kitchen culture

    欧派“2002风景线”产品闪亮登场,全国专营商场达300余家。 Europe's "2002 Scenic Line" products debuted, with more than 300 franchised stores nationwide.
    被市政府授予广州市“优秀民营企业”光荣称号。 Glorious title of “Excellent Private Enterprise” by Guangzhou Municipal Government.
    通过ISO9001:2000国际质量管理体系认证标准。 Passed ISO9001: 2000 international quality management system certification standard.
    欧派主办首届厨卫文化研讨会,开创厨房文化新概念。 Europa sponsored the first kitchen and bathroom culture seminar to create a new concept of kitchen culture.

  • 2003

    Drafting unit for the compilation of the "Housing for the Whole Kitchen" standard of the Ministry of Construction of the People's Republic of China

    进军卫浴行业,成立“广州市欧派卫浴有限公司”。 Entered the bathroom industry and established "Guangzhou Oupai Sanitary Ware Co., Ltd.".
    推出“电脑互联设计系统”和“订单管理系统”,初步实现橱柜订单信息化管理。 Introduced "Computer Connected Design System" and "Order Management System" to initially realize information management of cabinet orders.
    被选为“中国房地产及住宅研究会住宅设施委员会会员单位”启动“全面建设欧派名牌企业”3年规划。 Selected as a "Member Unit of the Housing Facilities Committee of the China Real Estate and Housing Research Association" to launch a 3-year plan for "fully building a European-name brand enterprise".

  • 2004

    The first set of "flagship" products of Europa was born, and it was the first to bring open kitchens to Chinese families.


    提出著名的“欧洲品质中国价”品牌主张。 Propose the famous "European quality Chinese price" brand claim.
    欧派荣获“中国著名品牌”、“名牌示范企业”、“质量可靠消费者放心产品”、“广州市著名商标”、“中国十大厨卫品牌”等多项荣誉。 Europa was awarded many honors such as "China Famous Brand", "Famous Brand Demonstration Enterprise", "Reliable Products of Reliable Quality Consumers", "Guangzhou Famous Brand", "China's Top Ten Kitchen and Bathroom Brands", etc.
    欧派全国商场发展到近700家,产品出口美国、日本、加拿大、澳大利亚等二十多个国家和地区。 Europe's national shopping malls have grown to nearly 700, and products are exported to more than 20 countries and regions such as the United States, Japan, Canada, and Australia.
    广州欧派卫浴有限公司,被评选为“中华人民共和国建筑工业行业标准《住宅整体卫浴间》编制单位”。 Guangzhou Oupai Sanitary Ware Co., Ltd. was selected as the "Compilation Unit of the Building Industry Industry Standard of the People's Republic of China".
    欧派第一家国外专营店——美国洛杉矶店开业。 Europa's first foreign franchised store opened in Los Angeles, USA.

  • 2005

    Formally established a "home, love" brand culture

     
    获选“全国工商联家具装饰商业会橱柜专业委员会执行会长”单位。 Selected as the "Executive Chairman of the Cabinet Professional Committee of the National Federation of Industry and Commerce Furniture Decoration Commercial Association".
    首度提出“有家,有爱,有欧派”,聘请蒋雯丽为企业形象代言人,全面实施品牌战略。 ● For the first time, “Home, Love, and European School” was proposed, and Jiang Wenli was hired as the spokesperson for the corporate image to fully implement the brand strategy.
    在人民大会堂举办的中国橱柜行业优秀标榜企业表彰大会上荣获“领军企业奖”。 Won the "Leadership Enterprise Award" at the China Cabinet Industry Outstanding List Enterprise Awards Conference held by the Great Hall of the People.
    荣获“中国橱柜市场产品质量消费者满意最喜爱第一品牌”。 Won the "China's most popular brand for consumer satisfaction in the cabinet market".

  • 2006

    Europa officially enters the overall wardrobe


    姚良松董事长当选“2006年广东十大经济风云人物”。 Chairman Yao Liangsong was elected as "Top Ten Economic People of Guangdong in 2006".
    获得国内橱柜行业首个“中国环境标志产品”认证。 Obtained the first "China Environmental Labeling Product" certification in the domestic cabinet industry.
    欧派集成家居有限公司成立,进军整体衣柜产业。 Oupai Integrated Furniture Co., Ltd. was established to enter the overall wardrobe industry.
    欧派橱柜获得五项国家设计专利。 Europe cabinets have obtained five national design patents.
    成功举办“欧派杯——2006中国整体厨房空间设计大赛”。 ● The "Europa Cup-2006 China Overall Kitchen Space Design Competition" was successfully held.

  • 2007

    The first digital kitchen of Opal was born, opening the era of intelligent kitchen in China

     
    业内首获“中国名牌产品”,蝉联“中国橱柜领军企业”荣誉称号。 ● The industry won the "China Famous Brand Product" for the first time, and won the honorary title of "China's Leading Cabinet Enterprise".
    姚良松董事长荣获“2007年中国广州经济年度十大风云人物”、被聘为“中国泰山管理学院特聘教授”;荣获“中国橱柜行业风云人物”。 Chairman Yao Liangsong was awarded the "Top Ten Personalities of the Year in Guangzhou, China in the 2007 Economic Year", and was appointed as "Distinguished Professor of China Taishan School of Management";
    占地137亩的广花路塘贝新厂区胜利奠基,成为欧派发展史上又一个具有重要意义的里程碑。 ● The groundbreaking of the 137-acre Guanghua Road Tangbei new factory site has become another important milestone in the development history of Europa.
    广州奥维装饰材料有限公司荣获“全国工商联家具装饰业商会人造石专业委员会会长单位”。 Guangzhou Aowei Decoration Materials Co., Ltd. won the "Chairman Unit of the Artificial Stone Professional Committee of the National Chamber of Commerce Furniture Decoration Industry Chamber of Commerce".
    荣获“2007年中国橱柜行业领军企业”、“中国厨卫行业百强企业”。 Awarded "2007 Leading Enterprise in China's Cabinet Industry" and "Top 100 Enterprises in China's Kitchen and Bathroom Industry".
    欧派年销售额突破10亿元。 Europa's annual sales exceeded 1 billion yuan.

  • 2008

    The first digital kitchen of Opal was born, opening the era of intelligent kitchen in China


    欧派第一套数码化厨房“格林纳达”诞生,开启中国厨房智能化时代 Europe's first digital kitchen "Grenada" was born, opening the era of intelligent kitchen in China
    在北京人民大会堂启动“欧派杯——2008中国整体厨房空间设计大赛”。 ● The "Europa Cup-2008 China Overall Kitchen Space Design Competition" was launched in the Great Hall of the People in Beijing.
    携手CCTV举办“欢乐中国行·魅力欧派”,开创娱乐营销典范。 Cooperate with CCTV to organize a "Happy China Tour · Charm European School" to create a model of entertainment marketing.
    姚良松董事长当选“中国建筑装饰协会厨卫工程委员会”首任会长、“广东企业家协会”副理事长,荣获“2008年度华南地区十大家居人物”。 Chairman Yao Liangsong was elected as the first chairman of the China Building Decoration Association's Kitchen and Bathroom Engineering Committee and the vice chairman of the Guangdong Entrepreneurs Association, and was awarded the "Top Ten Household Figures in South China in 2008".
    欧派全国专营商场突破1000家。 Europe's national franchise stores exceeded 1,000.
    推出未来三年发展战略规划——“新巅峰计划”。 Launched the development strategy plan for the next three years-the "New Peak Plan."

  • 2009

    Established Europa Home Furnishing Group


    “广东欧派集团”成立。 "Guangdong Oupai Group" was established.
    斥资2亿元、占地137亩的全新欧派塘贝工业园正式落成并投入使用,30万套橱柜的年产能力成就亚洲第一大橱柜生产企业。 The new Opai Tangbei Industrial Park with a total investment of 200 million yuan and covering an area of 137 acres was officially completed and put into use. The annual production capacity of 300,000 sets of cabinets has become Asia's largest cabinet manufacturer.
    业内率先荣获“中国驰名商标”。 First in the industry to be awarded "China Well-known Trademark".
    由欧派组织发起的六大品牌“冠军联盟”在北京人民大会堂启动,董事长姚良松当选为“冠军联盟”首任轮值会长;同年“冠军联盟”被评为中国最佳商业模式。 The six major brands "Championship League" initiated by the European organization were launched in the Great Hall of the People in Beijing. Chairman Yao Liangsong was elected as the first president of the "Championship League". In the same year, the "Championship League" was named the best business model in China.
    北京总店——欧派第一家展示面积过5000平方米的旗舰店开业。 Beijing Head Office——Oupai's first flagship store with a display area of over 5,000 square meters opened.
    欧派2亿大手笔“抢滩”央视黄金段广告资源。 Europa's 200 million large-scale "grabbing the beach" CCTV prime segment advertising resources.
    欧派全国专营商场接近2000家。 ● There are nearly 2,000 franchised stores in Europe.

  • 2010

    For the internationalization, officially launched the new logo-OPPEIN

     
    公司正式更名为“广东欧派家居集团有限公司”。 ● The company officially changed its name to "Guangdong Oupai Furniture Group Co., Ltd.".
    姚良松董事长获选为第16届亚洲运动会广州白云站火炬手,代表欧派传递光荣与梦想。 Chairman Yao Liangsong was selected as the torchbearer of the Guangzhou Baiyun Station of the 16th Asian Games to convey glory and dreams on behalf of the European School.
    欧派天津生产基地正式破土动工。 Opai Tianjin production base officially broke ground.
    企业新的VI系统和OPPEIN商标正式启用。 ● The company's new VI system and OPPEIN trademark were officially launched. The first batch of cabinet 4S image stores opened in China.
    欧派衣柜荣获“中国衣柜行业三十强”;集团开始进军木门产业。 Europe Wardrobe won the "Top 30 in China's wardrobe industry"; the group began to enter the wooden door industry.
    首届“欧派杯中国国际家居文化节”启动。 ● The first "Europa Cup China International Household Culture Festival" was launched.

  • 2011

    Ranked into a world-class home manufacturing base


    天津生产基地一期建成投产,集团生产基地总面积达50万平方米,跻身世界级家居制造基地。 ● The first phase of the Tianjin production base was completed and put into production. The total area of the group's production base reached 500,000 square meters, making it a world-class home manufacturing base.
    荣获“高新技术企业”、“省级企业技术中心”、“广东省优势传统产业转型升级示范企业”。 Awarded "High-tech Enterprise", "Provincial Enterprise Technology Center" and "Guangdong Provincial Demonstration Enterprise for the Transformation and Upgrading of Advantageous Traditional Industries".
    启动进军大家居的三年发展战略规划——“铸鼎计划”,推出“10+1”欧派商业模式;标志着欧派将实现由中国整体厨房第一品牌向中国整体家居领导品牌的跨越。 Initiated the three-year development strategic plan for entering the big home— “Casting Plan” and launched the “10 + 1” European-style business model; marking that Euro-style will realize the transformation from the first Chinese kitchen brand to the leading Chinese home brand. To cross.
    姚良松董事长当选白云区工商联主席、白云区政协第九届委员会副主席;被评为广州市“精神文明建设先进工作者”。 Chairman Yao Liangsong was elected Chairman of the Baiyun District Federation of Industry and Commerce and Vice Chairman of the Ninth Committee of the Baiyun District CPPCC; he was rated as "Advanced Worker in Spiritual Civilization Construction" in Guangzhou.
    欧派天猫商城官方旗舰店开业。 Opai Tmall's official flagship store opened.

  • 2012

    The first set of "Pagani Zonta" designed by Europe's top world master (top Italian designer Ettore Tinagli) was born

    携手广东卫视共同打造星光璀璨的“欧派之夜”中秋晚会,刘欢、张靓颖、古巨基、任贤齐、羽泉、大兵、戴军、巩汉林、王铮亮等明星登场。 Join hands with Guangdong Satellite TV to create the star-studded "European Night" Mid-Autumn Festival. Stars such as Liu Huan, Zhang Liangying, Gu Juji, Ren Xianqi, Yuquan, soldiers, Dai Jun, Gong Hanlin, and Wang Yiliang appeared.
    姚良松董事长荣获国务院颁发的“全国就业创业优秀个人奖”。 Chairman Yao Liangsong won the "National Excellent Individual Award for Employment and Entrepreneurship" issued by the State Council.
    欧派连续四年蝉联“中国厨卫百强企业——橱柜领军企业10强”。 Europa was elected as one of the "Top 100 Kitchen and Bathroom Enterprises in China-Top 10 Kitchen Cabinet Leaders" for four consecutive years.
    欧派集成家居(衣柜)荣获“中华全国工商联家具装饰业商会执行会长”单位。 European-style integrated home (closet) was awarded the "Executive Chairman of All China Federation of Industry and Commerce Furniture Decoration Industry Chamber" unit.
    欧派集团年销售额突破30亿元,全国专营商场数量突破2000家。 ● The annual sales of Europa Group exceeded 3 billion yuan, and the number of franchised shopping malls nationwide exceeded 2,000.

  • 2013

    Leap to a new level


    成立“欧派家居集团股份有限公司”,标志着集团经营机制、管理模式将跃上一个新台阶。 ● The establishment of "Europa Home Furnishing Group Co., Ltd." signifies that the group's operating mechanism and management model will leap to a new level.
    姚良松董事长当选广东省家居业联合会首任会长。 Chairman Yao Liangsong was elected as the first president of Guangdong Household Industry Association.
    与红星美凯龙签署战略合作协议。 Signed a strategic cooperation agreement with Red Star Macalline.
    携手阿雅、连凯拍摄首部微电影《痒婚之十年再爱您》,斩获“2013营销盛典最佳整合营销奖”;大型整合营销活动“爱会跟家一起走”同期引爆。 Cooperated with Aya and Liankai to shoot the first micro-movie "I love you again in ten years" and won the "2013 Integrated Marketing Awards Best Integrated Marketing Award"; a large-scale integrated marketing activity "Love will go with the family" detonated during the same period.
    集团被广州市人社局选为博士后创新实践基地,建立博士后科研工作站。 ● The Group was selected as the post-doctoral innovation practice base by the Guangzhou Municipal Bureau of Human Resources and Social Security, and established a post-doctoral research workstation.

  • 2014

    The first set of top cabinets of European style "Wind of the King" was born, opening the era of internationalization of Chinese manufacturing

    启动未来三年发展战略规划——“筑梦计划”,提出“百亿欧派”目标。 Launched the development strategy plan for the next three years-the "Dream-Building Plan", and put forward the "ten billion Europai" goal.
    欧派门业当选“全国工商联家具装饰业商会门业专业委员会”执行会长。 Europe Doors was elected as the executive chairman of the Door Industry Professional Committee of the National Chamber of Commerce Furniture and Decoration Industry Chamber of Commerce.
    无锡生产基地开始规划筹建;梯面厂区扩建工程、江高新厂区竣工。 ● The Wuxi production base has begun to be planned for construction; the expansion of the terrace factory area and the completion of the Jiangxi Hi-tech factory area have been completed.
    正式启动“爱家计划”,打造全透明的公益捐赠新模式。 ● The "Love Family Program" was officially launched to create a new transparent public welfare donation model. We will join hands with the "free lunch" to mobilize the majority of European consumers to participate together to pay close attention to and support children in distress and their families in need of help.
    正式启动大家居战略,中国首创高端定制家居模式。 officially launched the big home strategy, China's first high-end custom home model.

  • 2015

    Operation Shut Down for One Hour Gained Great Praise


    冠名湖南卫视金鹰节,携手中国好声音鸟巢总决赛掀起欧派旋风。 Named the Golden Eagle Festival of Hunan Satellite TV and joined hands with China Good Voice Bird's Nest Finals to set off a European style whirlwind.
    携手周冬雨拍摄微电影《关机一小时》,发起“关机一小时”公益公关活动,引起国内外知名媒体关注并跟进报道,获得极大成功。 Cooperated with Zhou Dongyu to shoot the micro-film "Shut Down for One Hour" and initiated the "Shut Down for One Hour" public welfare publicity campaign, which attracted the attention of well-known media at home and abroad and followed up reports with great success.

  • 2016

    Oppa opens the era of custom-made malls

    The European style home furnishing strategy has officially landed, and the large-scale whole-house customized MALL layout terminal leads the industry's second revolution.

  • 2017

    On March 28, 2017, Oupai Home, stock code: 603833

    It was officially listed on the Shanghai Stock Exchange and successfully landed on the A-share main board. This means that the capital market has added another heavyweight in the home industry, and it also means that European home furnishings are marching towards the 10 billion mark and starting a new journey.

    On May 15th, Xun Cunxin joined hands with her daughter to help the "European School 515 Love Family Project" shoot a family movie "Books for Daughters" and use the "self-interest" situation to "call home for love". Oupai ranked among the top 500 households in China with a brand value of 23.955 billion yuan, ranking first in the field of home furnishings. At the same time, Oupa was ranked among the top 500 private manufacturing enterprises in China by 420.

    On November 23, Oupai Home was awarded "Today's Most Popular Custom Brand" and "Outstanding Corporate Headline".

    In December, Opinyi Wooden Doors successively won the "5A Demonstration Enterprise of Quality Brand in China's Household Industry Quality Improvement Action (Doors and Windows Industry)", "The Main Drafting Unit of National Group Standard" Eco-Interior Doors for Construction "," 2017 Guangdong Wooden Doors Customized Top Ten Brands "," Guangdong Doors and Windows Demonstration Enterprise "and" Guangdong Door Industry Association Standing Committee Unit ".

  • 2018

    One year after listing, the sales volume exceeded 10 billion yuan, and the "three horses and one vehicle" strategy sprinted to the top of the market value of 100 billion yuan.

    In May, the flagship store of Oupai Furnishings was successfully opened, which became an iconic event on the road of Oupai furnishings development.

    On August 15th, Opai was listed on the "World's Largest Screen" in Times Square, New York, and powerfully dominated 13 iconic international airports around the world, creating a world-class advertising feast and leading Chinese households to the world.

    On August 29, Europa won the Top 500 Chinese Private Enterprises Manufacturing Industry,

    In November, Oupai won the Guangdong Top 100 Private Enterprises, Guangdong Cabinet Industry Chamber of Commerce Outstanding Contribution Award, and Guangdong Famous Brand Product Awards.

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