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European style home furnishing: redefining the business logic of the post-home era

2018-05-08

The European style home that has always stood at the forefront of the home industry is once again stunning and subverts the entire industry!

On May 5, the Southwest flagship store of Oupai Furnishings opened in Yibin, Sichuan Province. Mr. Liu Shunping, Vice President of Marketing of Oupai Home Furnishing Group, Mr. Pu Jike, President of Yibin Decorative Building Materials Industry Association, Mr. Liu Wenxun, Chairman of Yipai Furnishing Co., Ltd. and other leading guests, as well as consumers have witnessed the significance Moment.

The successful opening of the flagship store of Oupai Furnishing is a landmark event on the road to the development of Oupai Furnishing, which means that the exploration of the business model of Oupai Furnishing has achieved significant results. On the opening day, the enthusiasm of consumers and their impressive performance are the best interpretations of this achievement. According to preliminary statistics from the Media Observation Mission, there were thousands of consumers who arrived at the scene, with more than 300 customers and over 1,000 orders.

What is even more surprising is that the value of orders signed on the day of opening has been improved by leaps and bounds, which also proves the correctness and forward-looking of the new model of European style home furnishings from the side, which is in line with the market The inevitable law and trend of development, has a strong ability to take orders and the ability to accurately control the market.

Home Furnishing: Precision Guided Nuclear Bombs for Disruption

"It's blood flowing in the veins of the market demand!" Liu Shunping, the vice president of marketing of European Home Furnishing Group, said in a whispering voice, which is the best comment on the big home furnishing model.

Since its birth, the self-contained home has the natural advantage of perfect insight into market demand. This is the biggest difference between it and many different models such as single-product sales, whole-house customization, and home improvement companies in the industry. Born out of Europa Grand Home, which is dedicated to providing consumers with one-stop home space solutions. Europa Grand Home Furnishing combines the elements of self-assembly, but it is not just a simple superposition of grand home and self-assembly The groundbreaking fusion and restructuring that complies with market laws and caters to market needs is a new decoration model that expands the new content of pan home improvement services. Oupa Home Furnishing integrates a full range of service items such as decoration materials, basic construction, soft fittings, custom furniture, design and installation, and land reclamation and cleaning before check-in. Users can easily carry out check-in by simply purchasing home appliances and daily necessities. It is a real one-stop home space solution.

As the crystallization of the complementary advantages of Europa Home Furnishing and Decoration Company, Europa Home Furnishing adheres to the core concept of demand-oriented and easily achieves the goal of productization of home improvement. Before the choice, you can clearly feel the effect of the decoration and the accurate cost, eliminate the consumer's anxiety in selection, reduce the purchase cost and decision cost of the consumer, and is a precise guided nuclear bomb aimed at market demand, which not only brings " The one-stop renovation and easy home experience has also greatly improved the efficiency of signing orders.

Big Home Evolution: Self-revolution Can Win the Future

Looking at the future, looking at the present, the development trend of the home industry must be a geometric growth path that surpasses traditional linear growth. European style home furnishings, as the leader of the post-furnishing era, is even more so. Looking at the development strategy of European style home furnishings, it is divided into three stages and three forms:

The whole house space design and European-style customized products are the initial forms of large homes. This is the starting point for European-style to maximize the needs of one-stop space solutions for consumers based on their own conditions. At this stage, the main goal of Dajia is to break down the category barriers, integrate European-style interior cabinets, wardrobes, wooden doors, bathrooms, wallpaper, kitchen appliances and other high-quality resources to build a market-oriented home ecological chain.

Whole-house space and whole-house products are medium-term forms of large homes, from the expansion of customized products to non-custom products, and from selling products to selling overall space solutions. No matter from the perspective of users, or based on the original intention of European style home furnishings, the one-stop purchase and the value and significance of the big home furnishing model are established. This time, self-evolution is a further step in the future form of the industry. Reification and clarification also allow the European-style large home with its own potential to once again stand on the cusp of leading the development of the industry.

Today, after repeated explorations and market tests, Europa Home Furnishing has entered the third stage of development, and it is also the form where the business model is gradually maturing. The essence of a large home furnishing is a complete decoration chain integrator with design as the core. It is the first one-stop home furnishing in the true sense. "Form", and the true landing of this ideal business form must be based on strong R & D, manufacturing, informatization, design and integration capabilities.

It is worth noting that the three-phase form of the big home is not an alternative relationship but an iterative coexistence relationship. There are regional differences and group differences in household consumption habits, and the strategic form of large households will also change. From the perspective of market research, the three stages of European-style large households basically meet the different market needs of Chinese household consumption in the current and future years. .

Terrible channel disruptor: nuclear fusion effect of 1 + 1> 2

The birth of the European style home furnishing is a channel fusion of 1 + 1> 2, which is the same voice of the guests who witnessed the opening and the participants of the forum later. Cooperating with home improvement companies, Europa Home Furnishing may not be the first, but it is the most subversive one. As soon as the big home furnishing model was launched, it was like dropping a heavy nuclear bomb in the home furnishing industry, which attracted strong attention from decoration companies.

Different from the past channel cooperation of home improvement companies, the European style home furnishing model, starting from the root of cooperation, is not a simple product supply, but an integrated aggregation system.

The first is to integrate high-quality designers in the decoration channel to create a truly customized platform. By providing massive design case support, the design efficiency of the terminal is greatly improved.

The second is to delegate the decision-making power of the scheme to the hands of designers and consumers, to make the design scheme more grounded, to meet individual needs, improve the comfort of actual living, and enhance user satisfaction.

The third is the WYSIWYG decoration effect. Through real-life model house display, large-scale support of the supply chain, and efficient linking of information systems, the decoration quality and decoration period are fundamentally controlled to improve the decoration cost-effectiveness and reduce marginal costs.

For the decoration company, the furnishing home furnishing provides the core section of the home furnishing system, which is the key factor that determines the success of the entire home furnishing solution. Just like a computer host, a large home is a brand complete machine. The internal components are adjusted so that the performance is optimal. In contrast, the ordinary decoration plan is like an individual self-assembled machine. It is difficult to get the best effect.

For home improvement companies, the success of Oupai Home Furnishing has allowed home improvement companies to find a reliable way to achieve the ideal form, and has also found a road to sustainable development in a win-win future. The big home furnishing model is an extremely important step. This step not only marks the true maturity of the European style home furnishings, but also redefines the business logic of the post-home era, which will surely lead the entire industry Disruptive revolution.