"All-health customization" has become the industry trend, and the next industry growth point has arrived. According to relevant statistics, the entire bathroom industry, involving "custom" products has reached more than 95%. As a mature industry that has experienced a history of more than 30 years in the country, the bathroom industry has already faced the new frontier of "customization".
On July 5th, the sanitary industry finally ushered in the nation's first customized sanitary professional committee, the Guangdong Sanitary Chamber of Commerce Customized Professional Committee, which was formally established in Foshan, Guangdong. With the unanimous selection of 38 bathroom brands participating in the conference, the general manager of Oupai Sanitary Ware Zhang Jinsong was elected as the first president in full. At the same time, European style bathrooms also glorified the responsibility of the first president unit.
A long way to go, the bathrooms of the “ European Sanitary Ware Association” seek common development
In recent years, with the acceleration of the transformation in the pan-furniture industry, custom bathrooms are bound to usher in an increasingly broad market prospect under the guise of whole-house customization. How should companies seize the opportunity to realize the brand transformation and upgrade in the future?
The establishment of the Customs Professional Committee of the Guangdong Sanitary Chamber of Commerce is a great step that will affect the future of the industry in response to the needs of the industry and the trend. As the forerunner of custom bathrooms, European-style bathrooms that have more than 20 years of cabinet and wardrobe custom genes and pedigree inheritance have become undisputed leaders in the transformation and upgrading of the industry. At the meeting, based on a comprehensive understanding and judgment of the sanitary industry trends, Zhang Jinsong, general manager of Opal Sanitary Ware, delivered an important speech on the customization model in the custom sanitary ware industry, and proposed that Opal Sanitary wares should lead many sanitary ware brands to find an important Custom bathroom features that meet the characteristics of the custom bathroom industry and meet the real needs of current users. Zhang Jinsong also pointed out the future development direction of custom bathroom from the four dimensions of custom theory research, terminal construction, R & D and production.
Rejecting the responsibility, the new system of European sent all-power customized to promote industrial transformation and upgrading
Behind honor is greater responsibility. Oupai Sanitary Ware can stand out from many Taowei brands, relying on the advanced all-health custom concept, excellent product quality and research and development technology, advanced terminal operation mode and second-to-none production strength.
Standing in the air, almost all bathroom enterprises understand that custom bathrooms are the future transformation and development direction. However, the traditional sanitary wares lacking custom genes are struggling in this regard, with extremely high technical accumulation requirements, and strong information processing, production and service management capabilities, just like several difficult to climb Dashan is blocking the way, lacking the necessary conditions and mature development model guidance. Even if the "custom" slogan resounds, it is just a gimmick.
It is also in this context that, as the pioneer of custom bathrooms, Oupai custom bathrooms were born with a dark horse. Since the concept of “full-health customization” was first introduced in the industry in 2012, Oupai Sanitary Ware has continuously explored and perfected a mature “full-health customization” development system. From theoretical research, R & D and production to terminal operations, there are available Reference standard. The original 7-step reaction chain methodology and theories of area division, space layout, storage system, functional module design, etc., developed by Oupai Sanitary Ware, the establishment of four major standards of quality, technology, design, and service, and the complex pricing of service links The DM + decimeter pricing method first introduced by Difficulties not only marked the full maturity of the development of the European-style bathroom's “Whole Bathroom Customization”, but also a mature reference development path for the entire industry.
Advanced ideas and models can naturally get positive feedback from the market. It is reported that, under the circumstances of the sanitary bathroom market decline in recent years, Oupai custom bathrooms can still maintain a high-speed and steady growth momentum, and have formed a stable full-health custom business model. This model is not only recognized by consumers, but also has With a strong ability to promote and replicate, with this powerful tool in the market, Oupai Sanitary Ware has taken off.
In the future, I believe that the European-style bathroom, which shoulders the heavy responsibility of the chairman unit of the customized sanitary professional committee, will take a step forward, comprehensively lead and promote the transformation and upgrading of the sanitary industry, continue to promote technological innovation, management innovation and channel model innovation, and jointly promote customization with many sanitary enterprises The maturity and development of the bathroom industry provides Chinese people with a more comfortable and perfect overall personalized bathroom lifestyle solution.