On the occasion of International Family Day on May 15, Europa launched a public service video "My Dad is a Robot" in the circle of friends, which caused a thousand waves and set off a frenzy of social debate.
The short film focuses on office workers and tells the story of an ordinary white-collar worker struggling to become a working machine in order to give his family a better life. The short film uses impactful visual lenses and magical expressions to amplify the violent conflict between family and career in real life. Give the audience a strong and shocking realization, convey the idea that work and family are not antagonistic relationships, and call on everyone not to lose the most important things-family and love, the best happiness-to be with family members in order to desire success. Just like the life philosophy of "love is, home is, and success is" advocated behind the short film.
From psychology to the heart, the European school love family plan “self-help” is constantly upgraded
Whether it ’s thinking about companionship in “One hour off”, understanding of sub-health in the family in “Super Love +”, or using emotional embarrassment as a focal point in “Calling home for love”, Europa has always put The motif of home and love serves as the source of creativity. This "antagonizing anxiety" is a further extension of home and love. Over the past 5 years, the European School Love Program has been continuously outputting ideas and ideas around family and love, and has been deeply cultivated as a fixed and systematic cause. After 5 years of exploration and precipitation, the current European School Love Program A mature public welfare model has been formed.
In the theme conference of Europai Family Day 2017, Liu Shunping, the vice president of marketing of Europai Home Group, summarized the charity ideas of Europai deeply: "The core of traditional public welfare is' I pay, he benefits', Europa ' Self-public welfare 'innovatively proposes a new model of' I give, I benefit '. The core of it is to encourage more people and more families to take action and do charity for themselves, starting from changing ourselves and starting from changing our own family. "
The European public self-interest makes the public interest more relevant to today's society and truly falls into the real life of the Chinese people. But how to implement it faces two problems, one is how to find a suitable entry point from social insights; and the other is how the problem touches the consumer's pain point and causes consumer resonance.
Finding the entry point and pain point, grasping the public's psychology, and getting the pulse right does not mean that the symptoms can be completely cured. Because the solution to family emotional problems cannot be diagnosed and treated through drugs or external forces, it can only be repaired by constantly awakening the public's own "hematopoietic cells". To carry out self-repair, Oupai ’s public welfare action of “Ten Fingers Closed, Keeping Love Together” is exactly the textbook-level demonstration of Oupa ’s first new model of public welfare “from psychology to heart”.
The continuous vocalization delivers positive energy of "home, love" to the society. Maybe one day, 5.15 Europa Family Love Day will become comparable to traditional festivals, and it will become a highly anticipated and highly anticipated festival. The Europa family love culture will also become an irreplaceable national cultural phenomenon.
I believe that this day is not far away!